We acknowledge our responsibilities being citizens of India towards strengthening the nation. We engage ourselves, through sincere efforts to build a strong nation in whatever way possible. This thoughts builds a pride and helps to take utmost care in all our decisions and actions.

We believe that the business success is out of lot of efforts of chain of stakeholders connected to our business. Right from our end customer who finally consumes our products, to all employees, vendors, our dealer's and distributor's network, transporters who transport our goods from one place to another; are all stakeholders of our business and we feel responsible for their wellbeing.

We believe that each individual irrespective of the background he or she comes from, deserves dignified life. This makes it sure that all our transactions with individuals and groups are in line with human values like love, purity, and honesty.

We are committed to maintain high quality of all systems and processes that lead to production and distribution of our products. We strive for our systems to be of zero defect standard.

Through KAIZEN we aim to spread skills amongst teams working with the company through small improvements for better, and through FIVE S we aim to promote hygiene and lean working to save on many wastages. For us this is a drive and as a part of larger social responsibility too.